Future-Forward
Dealership Lending
Since 2007

For 15 years, PrimaLend has been helping dealerships break through into the ‘big leagues’ by providing strategic lending solutions tailored for revenue growth, and profits.

Our team consists of experienced professionals who know the BHPH industry.

OUR CORE VALUES

Mentorship

We’re the team to turn to when your dealership needs help acquiring capital to grow in a complex lending environment.

Availability

Your growth is always our #1 priority. When you call us, we are available for whatever questions or concerns you have.

Partnership

With PrimaLend as a lending partner, you’re never alone on your journey.

Transparency

When you work with us, you know exactly what you’re signing up for, under what terms, and with what expectations.

Integrity

In this business, deals hinge on trust. It’s the foundation of everything we do for our clients.

Relationship Building

No matter where you want to take your dealership, we’re in this for the long haul. Let’s get to the top together.

Who’s Behind the Wheel at PrimaLend

BHPH dealerships like yours never have cookie-cutter capital requirements. It takes a refined understanding of this industry in order to truly help you excel.

The PrimaLend executive team has more than 75 years of collective experience in helping dealerships grow. Meet the people that make it all possible.

PrimaLend Leadership

Explore Careers at PrimaLend

Buy-Here-Pay-Here dealerships around the country need our help to expand their businesses, and we need your help to do it.

Learn more about how a career with PrimaLend can supercharge your skillset and open doors to a bright, fulfilling future.

Open Positions

PRIMALEND PRESSROOM

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The Pros and Cons of 5 Common Capital Sources for BHPH Dealers

At some point in the growth phase of a Buy-Here-Pay-Here auto dealership, it will inevitably happen: cash flow problems will start hindering expansion....

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Is Getting Credit Worth the Effort?

A line of credit might be the largest financial commitment of your life, but it can unlock the full potential of your BHPH...

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